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Why Quirky Products Always Sell – February Edition
by G.B. Oliver I love quirky products. To me they show innovation and creativity and are so inspiring in terms of product ideas. Plus, as I’ve said many times, quirky products always sell and always...
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Outsell Your Competition With This Checklist
by G.B. Oliver I often have customers complain to me that they have too much competition. In all honesty, everyone does. But you can actually learn from your competition to make your products and...
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Tips Your Online Store Can Borrow From TV Shopping Networks
by G.B. Oliver TV shopping networks have been a huge industry for decades and continue to bring in billions of dollars a year. They can definitely be seen as the predecessor to online shopping, as...
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How Getting People To Ask You a Question Increases the Chance of a Sale
by G.B. Oliver Have you heard the phrase “Engaging Your Customers?” The feeling is that once you make some sort of personal contact with a potential customer, the greater chance you have of selling to...
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Why Including Your Business Card Is NEVER a Bad Idea
by G.B. Oliver ★ THIS BLOG POST WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP The other day someone asked me if including a business card in the package they were sending to a...
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Want to Expand Your Market Quickly? Repurpose Your Products
by G.B. Oliver People are always asking me why their products are not selling. A lot of the time there is nothing wrong. Usually they are in a saturated market where there is a lot of competition. Then...
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